Houses from Within, Tel Aviv 2010 was a month ago. I was fortunate enough to get a press pass (thank you Aviva!) so I drove around Tel Aviv like a mad woman dashing from apartment to apartment. I saw 19 places in all and I’ve decided to start off the reviews with my favorite apartment from the whole weekend – Hila Caspi’s home. It’s a small flat in north Tel Aviv but I adore how she maximized the space, light and interest in the apartment.
The whole flat is around 70 square meters. The floor is cement (which was a major trend this time around – so much so that by the end of the weekend I was bored of it), the kitchen is shiny white (another trend which had me yawning by the end of the weekend). However, this was the first place I saw both in, so I was still excited while photographing the place. So why do I love it so much when it holds two pieces that I find rather tired and unoriginal? She has the most brilliant use of space for her tiny flat, some totally unexpected design elements that really got me and she has possibly the best made bed in Israel.
I’m so not kidding there.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com
I spent most of my free time in the last month cleaning up a long-neglected apartment in south Tel Aviv with a group of fellow artists. We patched the many craters in the crumbling walls, hauled away mountains of trash left by past tenants, painted everything white, and built a dividing wall in the kitchen.
Anyone who has taken a walk around Tel Aviv this year probably noticed the strange lighted glass blocks embedded in sidewalks throughout the city. I had heard that they have something to do with the 100th anniversary of the city’s establishment. Well today on my way home from work I stopped by a recently restored apartment building in Nahalat Binyamin Street called “Beit Hatamar”, or “The [Date] Palm House” in English, and took some pictures (with my phone—sorry about the quality). And I called the phone number listed on the little glass brick in front of it.
My neighbor’s antique tin (she told me she bought it at the jaffa flea market) with a plant in it inspired me to walk around our neighborhood a shoot some of the adorable urban gardens and entryways. It’s one of my favorite things about this area—the Kerem Hateimanim and Nachalat Binyamin neighborhoods of Tel Aviv (surrounding shuq hakarmel), which have narrow streets and a lot of low-roofed houses that give it a really charming and village-like feel. It’s nice to see how people incorporate plant-life into private and shared spaces around the neighborhood. Enough words—now for some pictures.