Store Review - SOHO -

You probably know SOHO without even realizing it – that cool store at the top of Dizengof Center with all of those gorgeous things – that’s SOHO.

I remember the buzz around Tel Aviv when it first opened. People were debating if a store like that could actually survive here (especially in Dizengof). Years later it is still there, and still just as fabulous.

The place is pricey, to be sure, but the buyer has such a good eye it’s worth going just to get ideas. If you are lucky enough to have the budget, you could have a lot of fun in this place.

They have a store in Ramat Aviv Mall as well – not as large as the Dizengof one, and not quite as interesting, but with the same sense of style.

Remember my post on color for Spring? Well, here is where you can find it in Israel.

I love this. They are magnets – how cool is that?

Shira Abel Shvo

Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.

As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.

Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.

Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com

1 comment(s)

I love, love, love those spoons from SoHo. And your site is incredible. When the kids are driving me nuts after supper and before bedtime, I sit down at my laptop in the midst of kiddie chaos and join a wonderful world of colour and inspiration. Something new every day. Who knows if I’ll ever find the time to shlap out to TA to buy any of these things, but they’re in my head and that’s enough for today.

But I really want some of those spoons…

Keep it up. It’s great.

Suzie

Store Review – SOHO

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