I missed Michal Negrin’s house during the Houses From Within tour and wanted to cover it for Tchochkes because friends of mine said it was worth it, so I got her number, spoke to her PR representative and tried to get to see her house.
Instead I was offered her cafe, which wasn’t what I wanted, but I understood that it was the only way I could get to Michal Negrin’s house. And I was right, the second I met Michal and she understood that I wanted to see her home she offered a tour.
But that tour will have to wait until I get back from the US. Instead now you get to see her cafe and store.
The cafe and store is in one open space. The antique furniture used for displaying her jewelry is lovely.
Michal has a definitive style, which you either like or don’t. If you like it, however, you’ll be excited to know that her furniture (which is done on an individual basis) is consistent with her clothing style with similar prints and colors.
I loved this chair. The color of the faded green velvet fabric and the shape of the back make it unique and even though I’m not normally a fan of rattan I like that bit of it as well. It lightens the frame. Michal didn’t design the chair, but she did pick it out.
These hooks are cute.
I could see this in a little girls room with all white furniture around it and this was the main piece of color in the space. Otherwise it might be a tad overwhelming.
Another over-the-top piece that I could see being used as an accent piece in a large room. This would stand out nicely in a corner with a floorlamp. The fabric is designed and printed by Michal.
The furniture is not inexpensive. Michal’s products are known as premium products for a premium price. The settee costs 6,500 NIS.
Michal is coming out with dishware and bedding soon. The patterns in the bedding are of her signature style. I got to see some drawings of the sheet sets and the dress above has a similar pattern to one of the sets coming out. These sheet sets will only be available in Israel to start.
I can see her style doing very well on dishes.
This storybook backsplash tile is kind of cute – I could see it in a kids bathroom.
This, however, I didn’t like. Michal had a few doll houses with odd story lines all over them and this is my least favorite. Smoking? Really? In a dollhouse? Granted, this was in the factory cafe / store and I doubt that many children see it – I still think it’s offensive.
But let’s end on a positive, overall the place was interesting and the furniture was cute. None of it would fit in my house, but I could see how it could be used in a less testosterone fit household. I hope the housewares will be done right, because her patterns would do really well in the mediums she’s proposed.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com