Store Review: Live O in Tel-Aviv

I was inspired by this store’s unique display of an ancient product still very much in use today.
Live O is an interesting play on the word olive.  Olive oil has been around since at least the  5th millennium BCE  providing sustenance, beauty and life.
The Live O boutique is located on a corner street of Rothschild boulevard with two large display windows facing each street. It gives the place an amazing natural light source.

Every part of the olive tree seems to be represented here. There is the fruit: the olive.

And the pressed oil – six varieties. Here are just two examples:  Souri and Frantio and there are premium olive oils as well.


Then all the condiments and jams and other treats:

The wood: in the shape of display stands, cabinetry, spoons, bowls, menorahs, a floor lamp and actual tree branches used as table legs.





I think the table leg branches holding the oil canisters are really awesome.
With Hanukkah only two weeks away olive oil is definitely on the brain. For those in the know: olive oil burns longer and with a purer flame than candles.

Although its usually a holiday for children to receive gifts, this boutique certainly gives an excuse to give gifts to adults as well.
Jars of antipasti, olives, sun dried tomatoes, spreads and olive wood spoons

and aroma cosmetics:

No detail was forgotten. Even the green wall and ceiling panels are perforated with olive and leaf patterns.
The lay of the land was taken advantage of by the interior designers:  Sigal Baranowitz  and  Gali Amit using both streets as access all the while creating a circular movement within the store focusing around the core text.

The olive oil is unique in that it is produced from trees grown in brackish (salty underground) water at Kibbutz Revivim in the Negev desert.
Live O at 21 Rothschild Blvd., Tel-Aviv   Tel: 03-560-9999 and at Alrov, Mamilla Blvd., Jerusalem  Tel: 02 624-6699
Surprisingly their site www.liveo.co.il is all in English and will soon have online shopping.
All images copyright Judy Weiss. All rights reserved.