There’s a part of Jaffa souk that feels more like a neighborhood. You can see that the shop owners are all friends and that the clientelle feels more like this is their second home. Pua is in the center of that warm ‘family’ district.
Pua is actually a restaurant – a restaurant where everything you see is also for sale.
I didn’t take pictures of the furniture because every table and chair was occupied and I didn’t want to disturb anyones meal.
The food there, by the way, is mixed. I’ve been there for breakfast and lunch. My husband had the spinach burrakas for breakfast and the dough was light and flakey – this was not something brought in from the outside – it was brilliant. I had shukshuka. Not highly recommended because the yokes were hard by the time I got it and in my opinion shukshuka isn’t shukshuka without a soft yolk.
The ambiance, however, can not be beat. It’s warm, cozy, and funky. The patrons range from young ‘hipsters’ (love that phrase, even if it makes me sound like a grandma) to the Israeli version of ladies who lunch.
Curio cabinets are filled with fabulous items for the kitchen (like those great glasses, above).
Lighting is a large part of what makes a space and Pua is filled with soft, romantic lighting that warms and creates a more intimate space.
Pua, the hottest restaurant in Jaffa souk – that is also a pretty neat shop.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com