This was too great to not pass on…
Word of the Day for Sunday, September 20, 2009
tchotchke \CHOCH-kuh\, noun:
A trinket; a knickknack.
The rare tchotchke aside, our antiquing journeys mainly amounted to wishful foraging, in the spirit of a more roomy and prosperous someday we somehow never really articulated.
— Jacquelyn Mitchard, The Most Wanted
Of course, you also have arcades, like Funland, and your typical tchotchke vendors, like Ryan’s Gems and Junk.
— Jamie Peck, “Rehoboth Beach”, Newsday, May 18, 2001
I’m going nuts with my mother’s accumulation of tchotchkes — it’s bad enough she never parted with one she got as a gift — but why did she have to buy more?
— “Artifacts of Life”, Newsday, December 9, 1996
Ok, according to dictionary.com we don’t spell Tchochkes right – I can live with that.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com