ABC Carpet & Home in NYC sent us a notice about their new rug concept called Color Reform.
It’s a brilliant idea and the carpets are stunning. They are taking old worn out carpets, neutralizing the color and dyeing them with an over-saturated color, like the fuchsia above.
The carpets were unusable vintage rugs – unusable because the color had worn out in spots, not because the carpets themselves were worn. Which means the new versions can be used on a wall or a floor. (I checked this and was very pleased to find out that they could still be on a floor.) I would love to have the lime one above in my dining area.
The previous pattern is still peaking through the color saturation, like history winking through.
The prices start at $799, which I can’t make a comment on as I don’t know rug prices. At the end of the day the value comes from whether you love the piece or not and think it’s worth it.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com