Israelis take their food very seriously, from the preparation to the presentation.
Half of the food programs on television are celebrities going to peoples homes and cooking with them. Last night I watched ‘In the Kitchen with Margol’ (Ba Mitbach em Margol) where she cooked with a Khurdi woman and talked about every sort of ‘kube’ possible. I had never even heard of pita kube before.
So it isn’t surprising that the country is in love with cooking gadgets as well, and few are more coveted than the Le Creuset cast iron pot for the serious cook.
But if Le Creuset is over the budget, IKEA offers an awsome alternative (left). Also cast iron, also made in France.
I’m getting hungry just thinking about it…
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com