Yesterday I was in Neve Tzedek in Tel Aviv, but I got there too late to buy the lamps I’ve been obsessing over. I figured this was a sign from above to go through a-designer and look at every single lamp they have on their site.
What was I thinking?
100 pages of lamps. This site is not organized at all, you can’t sort through the lamps and only look at table lamps or pendant lamps. This is Israel – you have to work for your lamps! So 100 pages I trudged through and I have come to the absolute conclusion that the Hafatzim lamps are the ones I want.
I did grab a couple of interesting lamps from the site, of course. The one to the Tavolo Spot lamp looks like a kitchen faucet to me (the kind that pulls out to get the hard-to-reach areas). That doesn’t mean I don’t like it. I could see my kids having a great time shaping this thing…
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com