There’s an interesting story that goes with the Aeron chair (and if you have read Blink: The Power of Thinking Without Thinking you don’t need to read on).
Herman Miller decided to do test the chairs marketability on focus groups – and they hated it. They thought it was awful and ugly and deemed it would be a total failure.
So much for focus groups.
I am in love with this chair and will someday own one in size small – yes, they come in sizes, and if you are tiny like I am and sit at a desk all day in a chair designed for a man around 6ft tall (1.82 meters) then you know how important those sizes can be.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com