Apartment Therapy is the grand master broohaha of all interior design blogs. To the best of my memory it was the first (feel free to correct me on that if I’m wrong) and it is by far the largest and most popular. The site was co-founded by Maxwell Gillingham-Ryan, an interior designer based in NYC.
The blog even has a Mission “Helping people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online.” And it succeeds – this site is a monster of information. Which is the best and worst thing about it. It’s a bit of a nightmare to navigate (my one and only complaint). But if you don’t mind clicking far and wide – what a plethora of beautiful images await you.
I had already written this post with all of the links to the articles each picture corresponded to and some witty content to flow around it. Apparently I’m an idiot and didn’t click on “Publish” or “Save Draft” because it’s not here. Hours of work – gone. Can I tell you how I wanted to scream when I saw that this morning?
So – I’ll say this. Apartment Therapy is an amazing site. They various sections such as kids, interior design, electronics, and environmental (green). The main area (interior design) is divided up by location in the US, so you can see what’s hot in Chicago as opposed to San Francisco or Los Angeles. The editors have a fantastic eye, some of the writers are brilliant as well – and overall there’s a reason why it’s the most popular design blog on the planet.
Now if they would only work on their navigation… Apartment Therapy – what all other blogs aspire to.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com