Furniture by Innovation: Modern and Practical

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My husband and I found out about this Danish furniture company nearly a decade ago when we lived in Pittsburgh and bought one of their beds from a shop there. We have since replaced the original mattress once but we still have the frame, which we brought from Pittsburgh to Washington DC and then to Tel Aviv where we live now. We like it so much we also purchased two sofa-beds for our place when we got here. Innovation is distributed globally, and we found a dealer in Israel via the Innovation website.

The sofas and beds are very comfortable, and most have removable and washable covers. Also they recline in several positions using very simple mechanisms. They produce a range of contemporary styles—a line called “one-room-living”, which targets a younger market with edgy prints, convertibles, and bean-bags, but also some more sophisticated minimalist sofa-beds. There’s whole system of modules for customization, which they call the “Design It Yourself” concept. You can choose from different types of mattresses, fabrics, frames, and accessories. It’s good quality stuff—the hardware is under lifetime warranty and very easy to assemble/disassemble/reassemble. And it’s affordable, like somewhere in between Ikea and say, Vitra, and considering how nice it looks and feels I would definitely say you get your money’s worth.
You have to purchase through a local dealer who will walk you through their catalog and all the choices for customization. There seems to be at least one retailer in most major cities. The Israeli distributor, Aminach, runs a store in the Design Center shopping mall near the Bnei Braq rail station. Generally a good place to look around if you’re furnishing a home.