I love how stores differentiate themselves. William Sonoma Home (who own Pottery Barn and West Elm) don’t have an office section of their site. Instead they have a Library section, which as all of the things one needs for – an office.
Pottery Barn offers a Home Office and West Elm offers Desks and Chairs.
Someone has to explain to me how the niche desk to the right is a library.
Or how the bookcase is a library when it has no books in it?
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com