Marcy Feld is the Marketing Director for Irwin Feld Design and someone I know from Twitter. She also happens to be a mom who has been through it all before and has been enjoying my Twitter updates about a 3 year old who thinks it hurts to go poo poo on the potty (so he goes in his underwear – anyone want to trade lives with me for another 6 months?) I loved the work of Irwin Feld Design, so I asked Marcy if she would be interested in doing a guest post – and she said yes. This post is a little different from what we usually do. It’s in the voice of the chair – finished product shown first below. You will not believe the shape this was in before they fixed it up…
I am an ugly duckling who was transformed into a swan. Unlike most of my friends on the gallery floor, who waited with baited breath, to be rescued and reborn, I never worried about my future; I always knew that I was destined for greatness.
As a scoop chair with humble beginnings, I spent many a year offering a comfortable place to many a rear. I worked my seat to the bone accommodating a wide, and I mean wide variety of guests. As I aged, and lost my youthful glow, I was cast off, only to end up in a quaint shop, buried amongst other former beauties.
When Irwin visited the shop, he immediately saw my potential and “scooped” me up, literally. Being discovered by Irwin, who has an eye for style and hidden potential, was the best day of my life. Irwin brought me back to the gallery and placed me in the pre-op area, also known as the basement. I did not mind being there, hidden from sight, because I knew that Irwin was waiting for the perfect moment and the perfect fabric in order to begin my transformation from a humble ugly duckling, into a magnificent swan. While others whined and moaned about their stint I the basement, I passed the time, dreaming about my new life.
My make over day arrived and I was lavished with attention, cleaned and rebuilt from top to bottom. And now look at me. I am a vision. Covered in an amazing fabric and looking better than I ever have, replete with a new padded seat, I stand ready to serve once again, and look forward to beginning the next seat of my journey.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com