Shine is the creative outlet for Susan Hornbeak Ortiz, the co-owner and designer. The style of Shine is very Southern Califiornia slick. Like Palm Springs during the rat pack years when Courrèges was king.
And the furniture reminds me a lot of movies from that era as well – with a twist. The fabric of the piece above with the traditional fabric tacked edges is very mid-60’s – but the cut out from the top of the back is something different. An Asian influence in shape.
These photos don’t do the furniture justice though – if you want to see how they really look you should check out their Fall 09 catalog.
These are conversational pieces, the kind that catch the eye. They remind me of when we had a formal living room and a family room. The living room had furniture that weren’t allowed to sit in – but the pieces were fabulous.
The pieces above actually remind me a lot of the furniture I saw in Shanghai last spring. Especially the stool. It’s the lacquer, bright color and shapes that were prevalent there as well.
This goes back to the slick look of the other furniture. The line is consistent in it’s mood and style.
Shine Everyday. There are two directions that furniture seems to be going these days. One way is the linen laid-back look, and the other is straight backed ultra-slick. Shine is the latter.
Shira Abel is the CEO and founder of Hunter & Bard, an award-winning public relations and design agency that works with scale-ups and enterprises on building their brand, awareness and thought leadership.
As CEO of Hunter & Bard, Shira oversees a team that manages public relations, marketing, design, and brand development for clients across multiple industries. She develops strategies for organically growing companies through sincere digital engagement and the application of behavioral marketing.
Clients include JELD-WEN, Benchling, Sixth Continent, Totango, Folloze, Radix DLT, Axa Tech, Allianz, and many more. Shira is also a sought after corporate speaker and marketing mentor, and has spoken at events such as Confluence and Content Marketing World, and taught at institutions such as Kellogg School of Management and S. P. Jain Institute of Management and Research in Mumbai.
Read more about Shira’s company Hunter & Bard at https://www.hunterandbard.com