Author Archives: Shelly Sharron

I Heart Jaffa

It’s a funny story, yesterday morning I was going to take photos of an interior design store. I began my day in Jaffa to pick up my camera’s tripod that I had left at a friend. I arrived a little early and walked around the small back streets of Jaffa delighting in the architecture that put me in a good mood for the rest of the day.
Apartment building in Jaffa

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Store Review: Ecocentric Online Interior Decor store

Are we Ego or Eco-centric? Who doesn’t love to buy new things? We all need new stuff (“need” sometimes translating to “want”) at some point or another. How often do we think about where our new purchase came from and where will be in 100 or 200 years from now. Is it biodegradable? Is it made of materials that are replenishable?
Ecocentric is one such interior design/gift store created by Oliver Heath, designer, writer and UK TV presenter. Mr Heath is known for awards he has won for Interior design and more recently as a media spokesperson for several ecological action programs. Aside from selling amazing and ecological products, Oliver Heath also runs Heath Design, an interior design and eco consultancy firm as well as Blustin Heath Design which he runs with another designer, Nikki Blustin. Their work is breathtaking to say the least as well as sustainable, which is super impressive, but enough about that let’s go shopping! (You’ll be glad to know that they do ship to Israel, so you can buy all the goodies you see here).
The following are some of my favorite pieces:
Recycled paper cut out lampshades

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Home tour: Architect Dan Troim’s Apartment

Welcome to a place of elegance and simplicity on Dubnov Street. Architect, Dan Troim, bought a 2 and a half room apartment two years ago and transformed it into an elegant bachelor pad by tearing down most of the walls and creating one lovely large rectangular space. Dan is known for the stylish restaurant interiors that he does, though he also designs apartments and other projects.
His own apartment is airy and gives one a wonderful sense of space. There is a lot of white and he uses different textures on the walls for some variation on the white theme. Dan added many large windows which means that there is a lot of natural light streaming into the apartment. Unfortunately you don’t see these types of windows often in Israel. This apartment really appeals to my Zen side.
Here is the entrance hall and workspace:
Interior design - Entrance

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Home Tour: Adi Pecket’s Arnon Street Apartment

Adi is a friend of mine whom I followed on flickr for at least two years and then met in real life by chance earlier this year. Turns out she is an architect and interior designer with major talent (of course all my friends are talented).
The apartment is on Arnon Street, off Ibn Gvirol in the “old north” of Tel Aviv. The place was a simple old Tel Aviv apartment, nothing special. Within 4 months she transformed it into what you are about to see (unfortunately there are no “before” shots, so the “after” ones will have to do).
What can I say? The wooden floors are fantastic, the windows enlightening, the feel is Tel Aviv with a little Europe mixed in. Most of the furniture is from the flea market in Jaffa and there are tasteful bits from Ikea as well. FYI, Adi is open to doing projects in Israel and abroad.
As you walk into the apartment you see this amazing transformed bathroom cabinet from the Flea market in Jaffa with a rotating exhibition of pictures, babushkas and more fun stuff. The grey-green wall off sets the cabinet really well.
Entrance with transformed medicine cabinet

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Store Review: A Green Secret

I honestly don’t know how anyone walks past this store without going in. Sod Yarok, Green Secret in English, is a flower store, but not any old flower store. This store IMHO epitomizes the term tchochkes. Every time I walk past the store they have new amazing vases, toys, candle holders, ceramic, glass and other pot plants, toys and furniture. Oh, and they have flowers too.

Window display Green Secret Florist

Tell me how someone walks past that without going in!

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Home tour: Welcome to My Place

Today I’m inviting you to my apartment. After spraining my ankle last Friday and spending most of the week either on my couch or my bed with my right foot elevated, I decided that you should come and visit my place instead of me wandering around looking for places to photograph. I live in a 2 room apartment on the border of Tel Aviv – Givatayim, but it’s Tel Aviv. Some may argue that it’s Givatayim, but I know it’s Tel Aviv because I pay city tax to the TLV municipality.

I photographed the good parts 🙂 . That’s what’s good about writing about my apartment, I can leave out the messy bits, unless they’re cool of course like my creatively messy desk you will see later on.

Here’s the first thing you see when you walk in – La Cucina

La Cucina

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English Countryside Comes to Tel Aviv

Tchochkes has been growing exponentially (we had over 3,000 visitors on June 30th!) and in our desire to make this site as wonderful as possible we are adding even more writers! Shelly is originally from South Africa and has a background in art and marketing. I’m so excited to be adding a writer from the southern hemisphere and look forward to seeing what catches her eye. As usual, please give her a warm welcome by leaving a comment. Thank you, Shira
Hi Tchochkes readers. I am very excited to be writing for Tchochkes. Interior design has been my thing for as long as I can remember, though I branched out into Art and Internet marketing, it remains one of my greatest loves. I think that the way that people design their homes says so much about them and I also love designing and re-designing my own apartment. I am very interested in green design, it’s a bit scarce to find here in Israel, so I will be adding a green angle here and there when I find interesting things to post about. For now, here’s my first post:
Barda is a family-run furniture studio in Tel Aviv which started way back in 1970. Their furniture is beautiful, light, dreamy, and creamy (in color), and has an “English country cottage” feel to it.
Barda’s furniture is made of solid wood and comes in many shades of white and cream.
The Barda family specializes in children’s furniture, although they do create furniture for adults, too and some of their book cases and desks can definitely be placed in parts of the house other than the kid’s rooms. Their kids’ furniture is functional and safe with rounded corners. Almost all the kids’ beds have a pullout bed which fits neatly underneath the bed itself, perfect for sleepovers, and functional drawers for storage. Tell me, who couldn’t use an extra bed which is hidden most of the time as well as storage space?
This is a pic of the store. I wouldn’t mind that closet for myself.
Cream finish country style armoir

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